First Jordan Brand store in PHL set to open at BGC

December 1,  5:58pm

FAÇADE OF THE SET-TO-OPEN first Jordan Brand store in the Philippines.

THE already-vibrant basketball scene in the Philippines is set to get added buzz with the opening of the first store of the Jordan Brand in the country at the Bonifacio Global City (BGC) in Taguig.

To officially open its doors to consumers on Thursday, Dec. 3, the new store is looking at introducing a new retail design concept for the local market, inspired by Michael Jordan’s legacy and authentically grounded in basketball culture.

The 4,500-square foot store is home to the best from the Jordan Brand in terms of products, premium product services and experiences.

The store boasts of the largest assortment for Jordan apparel across men’s, women’s and kids. Consumers, too, can access exclusive features, including one-on-one styling services or ‘Custom 23’ to customize Jordan products to help curate their on and off-court looks.

The rooftop of the store, meanwhile, has a basketball court with a stunning mural designed by renowned New York City artist Kimou Meyer.