LOOK

LOOK: What’s inside Southeast Asia’s first and only Jordan flagship store in Taguig?

The Jordan Brand is set to open its first store in the Philippines on Thursday at the Bonifacio Global City in Taguig.

Photos provided by Nike Philippines showed the 4,500-square foot store containing Jordan Brand products, a design palette connected to the “heart and soul” of the brand and artwork made by local artists Veejay Villafranca, Jaime Pacena, Raxenne Maniquiz and AJ Dimarucot.

Also included is a basketball court and a mural designed by New York City artist Kimou Meyer located at the rooftop of the store, with the space to be used for special events

Basketball is more than just a sport in the Philippines, it is embedded in the culture. In the high streets of Manila or the local barangays across the country, the passion for basketball inspires and drives the communities,” said Nike Philippines Country Manager Jino Ferrer.